🎬 When Creative Sparks Fly: Behind the Scenes of a Wildly Funny Insurance Ad Series

There’s something magical that happens when the right creative team comes together. Ideas take off. Laughter becomes contagious. And sometimes—if you’re really lucky—you end up with a character who gets splashed in the face so hilariously that you build an entire campaign around him.

That’s exactly what happened with Mike Stelljes-Lowry Insurance and Brett Walkow.

💦 The Birth of a (Very Wet) Recurring Character

What started as a one-off funny commercial quickly turned into something bigger. The first video, featuring Brett Walkow as a lovably clueless, high-energy character who gets doused in the face, hit just the right note—silly, smart, and memorable.

Audiences responded. The laughs were real. And more importantly, the brand saw a spark worth chasing. So, they ran with it.

What followed? A series of hilarious follow-up ads with Brett reprising the role, pushing the comedy further, and helping the Mike Stelljes Insurance brand build a fun, recognizable identity that audiences now look forward to.

🎭 When Creativity Meets Consistency—Magic Happens

There’s a reason iconic commercial characters stick with us: they make the brand feel personal, familiar, and fun. Think of Flo from Progressive or the "Mayhem" guy. These aren’t just spokespeople—they’re characters.

That’s what Mike Stelljes tapped into. With Brett’s comedic chops and background in acting, they didn’t just film another insurance ad—they built a mini comedy series with heart, energy, and a splash (or two) of absurdity.

🧠 Why This Works (and How You Can Do It Too)

Whether you’re a small business or a national brand, there’s real power in repetition with personality. A recurring character:

✅ Builds instant recognition✅ Humanizes the brand✅ Gives people something to look forward to✅ Offers flexibility to evolve the story over time✅ Helps your message cut through the noise

And from a creative’s perspective? It’s a dream come true. Brett didn’t just play a role—he got to develop it, explore it, and go all-in on the comedy. That kind of creative freedom leads to better content—and, not surprisingly, better results.

🎥 Behind the Scenes: Yes, He Really Gets Splashed. A Lot.

Check out the behind-the-scenes video of Brett Walkow in action (and in mid-splash), and you’ll see the pure joy and collaboration that went into these spots. It’s not just about the gag—though the gag is hilarious—it’s about the creative trust that fuels great work.

Mike Stelljes had the vision. Brett brought the funny. Together, they built a character and a campaign that just… works.

💡 Need Creative That Connects?

Whether it’s a comedy commercial, a fundraising video, or a full-on campaign, finding the right collaborator makes all the difference. When the energy clicks, the content soars—and that’s exactly what we love doing at HappyTown Studios and through Brett Walkow’s creative work.

👉 Looking to build something that gets attention and gets results?🎬 Visit www.happytownstudios.com to bring comedy, character, and strategy to your next project.

From silly sketches to serious fundraising—we make magic that sticks.